A big problem for companies who buy online ads is that they can't know for sure if and when ad interactions translate to real-life purchases. Not with a satisfactory degree of certainty, at least. Google apparently attempted to change this by striking a deal with Mastercard, leveraging the buying power of the company's close to two billion cardholders.
Reportedly, for the last year, Google has been tracking the offline buying habits of Mastercard holders with the intent to correlate them to interactions with ads online. Neither company publically announced the partnership or ...
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