Galaxy X? Galaxy F? How about Galaxy Fold as a name for Samsung's first foldable phone?

What’s in a name? Unless we’re talking about a particularly confusing or convoluted smartphone label, like LG V30S ThinQ or Moto G5S Plus, it’s probably not in the top ten factors to consider before making a new purchase.

Of course, there’s one more situation where a brand can become integral to the evolution of an entire market. When trying to pioneer a new product category, it’s important to adopt a unique, easy-to-remember name that also makes its key strength clear without having to even look at the actual device.

Something like the Samsung Galaxy X could be such a bad ...