Google ramps up efforts to make the Play Store a safe and positive place for kids and families

While Google is constantly exploring new ways to keep its Play Store safe for every type of Android user against threats ranging from ad fraud to misleading app ratings, shopping addiction, and different forms of malware, the search giant is also focusing specifically on building a "positive environment for children and families."

Some of the tech giant's existing tools developed expressly with the safety of kids in mind include a parental control app called Family Link and a Designed for Families Program meant to highlight Android apps that are appropriate for children, meeting ...