Saturday 27 July 2019

The Pixel 4 series is make or break for Google

In 2016, after almost seven years of Nexus devices, Google finally started taking the smartphone market seriously. The Pixel series, which combined stock Android with great cameras and a unique design, was announced in early October as the company’s first true iPhone and Galaxy competitor.

The first generation of devices performed relatively well in regards to sales, as did their respective successors in 2017. But what should have prolonged growth last year ultimately turned out to be a big setback for the company. The Pixel 3 flagships are permanently discounted due to low sales and only ...

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