Is OnePlus trying to do too many things at once?

Back in 2014, when global smartphone sales were still growing at a pace only rivaled by and , a little company called OnePlus made its market debut with a very ambitious effort to "kill" mainstream flagships by offering top-shelf features at a virtually unbeatable price point.

The was far from perfect (or easy to come by), the and that came out the next year were pretty terrible, but starting with 2016's , the China-based outfit gradually built up its profile, global presence, and reputation, fairly quickly transforming from a neophyte ...