Despite Apple's best efforts (sort of), the hot new $550 are simply not special or even powerful enough to give the most popular wireless over-ear headphones with active noise cancellation out there a run for their money.
We're talking about such reasonably priced heavyweights as the $379 Bose 700 and especially Sony's $350 WH-1000XM4. Commercially released just a few months before Apple's highly anticipated and extremely divisive cans, followed in the footsteps of the incredibly successful WH-1000XM3, which didn't stop a bunch of major US retailers from offering and Cyber ...
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