Fitbit CEO confirms plans for a smartwatch that does both style and fitness tracking

With both Pebble and Vector in its stable, Fitbit making a bona-fide smartwatch is not a question of "if", but "when". Just in case there was any doubt, CEO James Park revealed that the company, known for its fitness trackers, intends to "expand into the smartwatch category" and grab a slice of the "$10 billion global smartwatch market."

Most of that money goes to Apple, though, so Fitbit will face the intense challenge of creating and marketing a smartwatch that holds up to the Apple Watch. Obviously, Pebble and Vector's expertise will be quite welcome here.

Nevertheless, ...