Thursday 30 March 2017

Microsoft can't sell Lumias, so it's now selling the Galaxy S8

It's too easy to kick a guy when he's down, so we won't point our fingers and laugh at Microsoft for its decision to start selling shiny new Samsung phones after giving up on its own. Yes, it's very tempting to let out a condescending chuckle, but facts are facts.

Microsoft cutting its losses and moving on from a failing venture was solid business practice. The completely unexpected Samsung Galaxy S8 Microsoft Edition, which went for pre-order today, is a theoretically sound marketing approach.

MS prides itself on a strong suite of apps, such as Office, OneDrive, Skype, and Outlook. ...

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