"Steve Jobs" is now a... legally-owned trademark of an Italian fashion business, which intends to use the iconic name of Apple's late co-founder and CEO as a front for its clothing and fashion products. Established by brothers Vincenzo and Giacomo Barbato in 2012, the Steve Jobs company has recently been awarded the trademark by an Italian court of law after Apple lost the legal battle due to a poor choice of defense.
Apple chose to base its case not on the Steve Jobs trademark itself, but on the company's logo, which is a stylized J with ...
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