Apple Music is giving a free month to some who tried the three-month trial but didn't subscribe

Apple Music, which has 40 million paid members and hopes to overtake industry leader Spotify sooner than later, is trying a new strategy. It is handing out a free month of service to some of those who previously tried Apple Music's three-month free trial, and did not subscribe. Apple is notifying consumers in the United States, United Kingdom and Hong Kong about the extra free month through emails and notifications.

In notifying those who are receiving the offer to return for a free month, Apple says, "Come see what you’ve been missing in the new Apple Music, like a simpler design that ...