Monday 30 April 2018

Sprint's merger will create the... new T-Mobile, how do you like that name?


Tucked in T-Mobile CEO's memo to employees about the decision to merge with Sprint, is the name of the resulting third-largest carrier that will be breathing down AT&T's neck like never before.

What's in a name? Well, how does New T-Mobile sound to you? If you think it's not fair that the Un-carrier is usurping both the title and the leadership, as far as Sprint goes, just remember that in the fall, the deal fell through precisely because Sprint's chairman wasn't happy ceding that much control.

Sprint, however, is laden with a fair ...

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