Friday 27 September 2019

Fossil might be the only company with the vision to challenge Apple in the smartwatch market

Fossil Gen 5 family

A lot can happen in the volatile tech landscape in the space of only a few months, so although I couldn't conceive the possibility of anyone even hoping to threaten Apple's crushing dominance over the global smartwatch market just a little while ago, a series of recent events is making me seriously reconsider that assessment. 

Of course, I don't expect Apple to be surpassed at the top of the smartwatch shipment chart tomorrow... or a year after that... or even five years down the line. For ...

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