Friday 30 December 2016
Move over Super Mario! Watch John Legere and crew take on the wireless industry in 8-bit graphics
When it comes to marketing prowess, it is hard to top T-Mobile and the carrier's CEO John Legere. The nation's third largest carrier has already teased its next Un-carrier announcement that will be held on January 5th, the first day of CES 2017 in Las Vegas. In the latest teaser for the announcement, T-Mobile and Legere turn the wireless industry (at least from the viewpoint of the executive) into an 8-bit video game.
In the video, the player selects John Legere as his character with the mission to "change wireless for good." The Legere character gets a boost (as does T-Mobile's ...
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