Friday 30 December 2016

Report: Apple to cut iPhone production by 10% in the first quarter

It would appear that Apple's suppliers are expecting Apple to cut production of its iconic smartphone by 10% in the calendar first quarter of 2017. That figure comes from Japan's Nikkei news agency after it crunched data from the iPhone supply chain. The reason for the cut is to align supply with demand for the device following a calendar fourth quarter that was affected by holiday sales, deals on the latest iPhone models, and other things that threw off the desired balance in the marketplace.

Apple thought it had learned a lesson last year when supplies of the Apple iPhone 6s and Apple ...

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