Thursday 29 March 2018

Kantar: Amazon Echo still dominates the smart speaker market

Smart speakers are currently the hottest new tech product. And the good news for manufacturers of the device is that there are still many households without one. The bad news for smart speaker producers is that one company continues to dominate the market, and that is the creator of the category. Yes, the Amazon Echo owns a whopping 66% market share based on a survey of 1,097 American consumers conducted through Lightspeed's VICE Voices. Amazon started to distribute the product on a widespread basis in 2015. Google Home smart speakers finished second with 30% of the market.

The survey also ...

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