Tuesday 29 May 2018

Forbes lists Apple as the most valuable brand in 2018; Google is second and Amazon tops Coke

It probably wouldn't surprise you to learn that the top five most valuable brands this year, as computed by Forbes, are all tech giants. But the ever growing reach of technology can be seen in one interesting change in the list; Amazon passed ubiquitous soft-drink giant Coca-Cola to reach the top five this year. When you think about that for a moment, the implications are stunning. Coke was founded in 1892 and is available in over 200 companies. Amazon was founded in 1994 (in fact, July 5th will be its 24 birthday).

The list is based on the earnings over a three year ...

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