Saturday 30 June 2018

Can Apple say that iPhone X portraits are 'Studio quality'? U.K. regulatory board answers


In a ruling delivered on June 27, the U.K.'s ASA (Advertising Standards Authority) decided that Apple was allowed to advertise the portrait mode shots taken on the iPhone X were 'Studio-quality'. 

Complainants questioned an ad that Apple used to promote their new phones which said: 'Radically new cameras with Portrait Lighting. Studio-quality portraits. Without the studio. See portraits in a whole new light'. They argued that the new cameras could not produce studio-quality portraits and that the ads were misleading. Take a look at the ad below:




The ...

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