Apple must believe that iPhone X users aren't planning to pick up one of the new 2018 iPhone models. As a result, it continues to promote the iPhone XS, iPhone XS Max and upcoming iPhone XR as its "big screens." But that doesn't work if you're upgrading from a 5.8-inch iPhone X to a 5.8-inch iPhone XS. So when it runs a commercial like the latest one, found at the top of this article, it really feels as though it is talking to those with a smaller screened Apple iPhone 7, iPhone 6s and iPhone 6. Not only are the screens on all three of these models just 4.7-inches, ...
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