Friday 28 September 2018

Spotify wants family plan members to prove they live at the same address

One of the two main “driving forces” behind the staggering recent growth of the US (and global) music streaming industry continues to have trouble actually making money. It hasn’t been easy for Spotify to tackle that issue when the platform’s subscriber numbers are on the rise, but one obvious way to boost revenue is convincing more people to pay for a premium membership.

Then again, a carrot-and-stick approach is probably not the best strategy for dealing with existent Spotify Premium members. Especially when you don’t even have a carrot to offer, merely showing family account holders ...

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