Just in time for the grand iPhone 11 day, Apple unveiled its completely overhauled legendary store at Fifth Avenue. The flagship place, known as the New York landmark the Cube, has kept its glass walls, but doubled the interior space, introduced high ceilings with more natural light, and is now the epitome of everything Apple stands for.
It's also the only place you can get your iPhone serviced, or buy a new one 24 hours a day, 365 days a year. The Genius counters have been doubled for those who complained that service at Apple Stores is getting slow.
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